Author Archives: russellbruce

About russellbruce

Writer, journalist and blogger. Worked in advertising and publishing. Former board member Loch Lomond National Park Authority, Chair of Borders Writers' Forum

Interactive ONS Data

The Office of National Statistics (ONS) has released a set of interactive charts so you can examine the concentration of industry in different areas and cities around the UK. It includes Scotland’s major cities but for some reason not the … Continue reading

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Trump and May are like Teenagers Playing Chicken in the Parking Lot

A few days ago, President Trump and British Prime Minister Theresa May got together for a pow wow. It went so well, they even held hands. Some people saw this as an occasion to contrast the gruff, … Source: Trump … Continue reading

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Trump Knows You Better Than You Know Yourself

Psychometrics and the (counter)revolution in marketing that is helping bring fascism to power around the world. Trump and Brexit explained. Targeted messaging, based on data collected from vast samples from social media, enable a sophisticated drilling down of the messages that … Continue reading

Posted in Brexit, Indyref2, OCEAN method, Tailoring Political messages, Trump | Tagged , , , , , | Leave a comment

Trump Knows You Better Than You Know Yourself

Originally posted on aNtiDoTe Zine:
Trump Knows You Better Than You Know Yourself Psychometrics and the (counter)revolution in marketing that is helping bring fascism to power around the world AntiNote: The following is an unauthorized translation of a December 2016…

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A triple mandate process

Whilst we are waiting for Theresa May to set out her Brexit objectives, which we are told will be next Tuesday, it is well worth looking at the process the Scottish Government has been following since the morning of 24th … Continue reading

Posted in EU, Europe, Foreign Policy, Michael Russell, Politics | Tagged , | Leave a comment

Reminder: The media is part of the establishment, in mindset and presentation

As we get to the end of 2016 and with Scotland having different objectives to the UK on our future in Europe, or lack of it, I thought this study by Professor Robertson was a timely reminder of the difficulty … Continue reading

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Brexit means the unknown

By Russell Bruce A version of this article first appeared on Newsnet. Not a lot has changed since as the world waits to find out what Brexit might mean. Brexit, as presented by Leave was articulated, if that is not … Continue reading

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Investors sell sterling in rush for the ‘poundland’ exit

By Russell Bruce Baron Rothschild in the 18th century said:“Buy when there is blood on the streets even if the blood is your own” Nothing ever changes when it comes to money. The stock market is higher now than before the … Continue reading

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Dire economics and dodgy assumptions behind the Leave campaign’s supposed ‘new trade deals

New campaigning flag coming soon – https://www.indiegogo.com/projects/10-000-more-flags-for-yes/x/6905220#/ By Russell Bruce A week ago I returned to Scotland to vote in the EU referendum. One week ago we left our hotel in Rhodes at 5p.m. (Greek time) after two sweltering weeks eventually arriving in … Continue reading

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What has the SNP ever done for the Borders?

Watch this video then ask what the Tories have ever done for this part of the Borders except carp

Posted in Borders Railway, Economy, Paul Wheelhouse, Scottish Borders | Tagged | Leave a comment