Author Archives: russellbruce

About russellbruce

Writer, journalist and blogger. Worked in advertising and publishing. Former board member Loch Lomond National Park Authority, Chair of Borders Writers' Forum

Trump and May are like Teenagers Playing Chicken in the Parking Lot

A few days ago, President Trump and British Prime Minister Theresa May got together for a pow wow. It went so well, they even held hands. Some people saw this as an occasion to contrast the gruff, … Source: Trump … Continue reading

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Trump Knows You Better Than You Know Yourself

Psychometrics and the (counter)revolution in marketing that is helping bring fascism to power around the world. Trump and Brexit explained. Targeted messaging, based on data collected from vast samples from social media, enable a sophisticated drilling down of the messages that … Continue reading

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Trump Knows You Better Than You Know Yourself

Originally posted on aNtiDoTe Zine:
Trump Knows You Better Than You Know Yourself Psychometrics and the (counter)revolution in marketing that is helping bring fascism to power around the world AntiNote: The following is an unauthorized translation of a December 2016…

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A triple mandate process

Whilst we are waiting for Theresa May to set out her Brexit objectives, which we are told will be next Tuesday, it is well worth looking at the process the Scottish Government has been following since the morning of 24th … Continue reading

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Reminder: The media is part of the establishment, in mindset and presentation

As we get to the end of 2016 and with Scotland having different objectives to the UK on our future in Europe, or lack of it, I thought this study by Professor Robertson was a timely reminder of the difficulty … Continue reading

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Brexit means the unknown

By Russell Bruce A version of this article first appeared on Newsnet. Not a lot has changed since as the world waits to find out what Brexit might mean. Brexit, as presented by Leave was articulated, if that is not … Continue reading

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Investors sell sterling in rush for the ‘poundland’ exit

By Russell Bruce Baron Rothschild in the 18th century said:“Buy when there is blood on the streets even if the blood is your own” Nothing ever changes when it comes to money. The stock market is higher now than before the … Continue reading

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